Last updated: November 12, 2026
The Hockey Foundation (Hockey Foundation, Inc., a New York not-for-profit corporation) runs hockeyfoundation.org. This page explains what the site collects about you, why, and what you can do about it. Short version: not much, and we never sell it.
Counting visits (no cookies)
We use Vercel Web Analytics to count visits: which pages get read, which site sent you here, your country and what kind of device you're on. It doesn't use cookies and doesn't identify you, so it runs for every visitor.
Google Analytics (only if you say yes)
If you click Accept on the cookie banner, we also use Google Analytics. It sets cookies in your browser so we can see how people find & use the site over time (for example, how many people who read about the record game go on to look at the jerseys). Google processes that data for us under Google's privacy policy. We don't use it to show you ads.
If you click No thanks, Google Analytics never loads. If your browser sends a Global Privacy Control signal, we treat that as a no and don't ask. Changed your mind? Open cookie settings.
Buying a jersey or puck
Checkout happens on Stripe's secure payment page, not on this site. Stripe handles your card, and we never see your full card number. We receive your name, email, shipping address & what you bought, and we use them only to ship your order & answer questions about it. Stripe's privacy policy covers what Stripe does.
Emailing us
If you email us, we use your address & message to reply. We don't add you to a mailing list unless you ask.
Videos & fonts from other sites
Some pages show YouTube or Vimeo videos, and the site's fonts come from Google Fonts. Those services receive your IP address when a page loads. The videos use YouTube's privacy-enhanced mode and Vimeo's do-not-track setting, so they don't set cookies unless you play one.
How long we keep it
Order details stay as long as we need them for our records & tax filings. Emails stay as long as the conversation is useful. Visit statistics are kept in summary form.
Your rights
You can ask what personal information we have about you, ask us to correct it, or ask us to delete it. Our Executive Director is the person responsible for protecting personal information at THF and handles these requests: contact@hockeyfoundation.org.
Changes
If any of this changes, we'll update this page & the date at the top.