marketing

Outside Coverage

List of websites/blogs that have supported & posted something regarding "The Hockey Volunteer" project (earliest post first, please scroll down):

Chris Lucas of LucasonSports.com - "Have Skates Will Travel"

Sarah Elizabeth Foster of SarahElizabethFoster.com - "Adam Sherlip"
Michele Catalano of ABigVictory.blogspot.com - "Hockey and Hope "
Russell Scibetti of TheBusinessofSports.com - "The Culture of Sports: Start Them Young"
Paul Kukla & Alanah McGinley of KuklasKorner.com - "Making the World Better Through Hockey"Joe Flasher of JoeFlasher.com - "Using Hockey as an Instrument For Change"
Heather B. of TopShelfCookies.blogspot.com - "And Now For Something Completely Different..."
PJ Swenson of Sharkspage.com - "Hockey Notes - December 18" - scroll down in the article
Kyle Kosior of IllegalCurve.com - "Afternoon Delight Thirstday"
Tyler McKinna of NHLDigest.com - "Hockey Volunteer Warming Hearts Around the World"
Damon Donovan of HockeyHeaven.blogspot.com - "Hockey for the Holidays"
Dee Karl of 7thWoman.blogspot.com - "The Brotherhood of Hockey - Perfect for Christmas"/"The International Brotherhood of Hockey"

The success of this program is contingent upon the support of warm-hearted, idealistic people & everyone listed above fits that description! Please return the favor and visit their websites and see what they are up to and writing about!

If you have a website and have written about this program, please tell me & I'll link back (plus I want to thank you for your support)! If you would like to write something on your website, please contact me as well, as I'm more than happy and available to contribute to your blog.

Special thanks to Russel Scibetti (@rscibetti) of The Business of Sports, Paul Kukla & Alanah McGinley (@alanah1) of Kukla's Korner, and Tyler McKinna (@nhldigest) for allowing me to be a guest blogger on their sites, and to Sarah Elizabeth Foster of SarahElizabethFoster.com for conducting the video interview.

My involvement in China through Project Hope

If you are interested in learning about my background with youth hockey development, in particular internationally, I would like to refer to you to Charles B. Wang Ice Hockey Project Hope (www.nyiprojecthope.com). I had the distinct pleasure of going to China with Angela Ruggiero (www.angelruggiero.com), 3-time Olympian for Team USA in hockey, former Apprentice (season 6) contestant, and all around amazing person. Together we visited the schools in Heilongjiang Province that we were providing hockey resources to. Here is our recap from the Project Hope website. Be sure to visit nyiprojecthope.com & browse around to get a clear understanding of how much hockey can improve a kids life! I hope after seeing some pictures and reading the messages from the kids, you will be interested in donating to my cause for kids in Ladakh to have a similar experience!

Project Hope Journal 1/22/07
By Angela and Adam

We're back from China, and after almost two weeks, what we miss the most is the hospitality. Everywhere we went (all 8 schools), we were greeted with open arms, by local and school officials, and many students that were supposed to be on winter break (but came back just to see us and spend some time on the ice). The outdoor rinks have become a center to the respective communities, and the kids in our Project Hope schools, (elementary school age) skate over 5 days a week! Their smiles on the ice made it easy to ignore that it was as cold and windy as the Great Lakes region. We took them through some basic skating and puck handling drills, and then we got into the fun, reminding everyone (including the adults standing around the rinks) that hockey, above all else, is fun.

Other than skating with the Project Hope students, we also had the opportunity to scout our prospective scholarship candidates in Harbin and Qiqihar. Twenty (about ten in each city) of the best teenage boys and girls skated their hearts out for over an hour, in an intense tryout. Not only were their hockey skills put to the test (and a fair amount of stamina testing to go along with it), but an interview was conducted in English to determine whether they were ready to study at a school for a full academic year. While their hockey skills were impressive, it was clear that everyone needed more work on English. Before anyone spends a full year in America, we'll bring over a few students for the summer in an intensive ESL program, allowing them to experience the United States first hand. The opportunity to play hockey will also be important, and the students will be able to put many hours of hard work on the ice, after they do so on paper.

In our meetings with local officials, it became clear how important Project Hope has become to the lives of so many people. In some cases, over 100 students get the opportunity to learn hockey at their school. Hockey has become a class worth academic credit, and in the best of scenarios, Project Hope hockey players have been given a clear path to success. In Qiqihar, a memo was issued on behalf of the Sports and Education Bureaus, mandating that a specific system be implemented to assist these scholar athletes any way possible. We hope that the civic governments in each area, along with the Project Hope schools, can follow suit, allowing more students the opportunity to play hockey, study English five days a week, and continue to receive the funding and support of their local governments.

Whether it was the center city of Harbin, Jiamusi and Qiqihar, or a surrounding town, each community had a unique culture. The sense of family and community dominates the social character and culture, and the group lunches and dinners gave us the opportunity to become members of the community. We spent a lot of time getting to know everyone personally (through a translator, of course), and found that while our cultures are as different as can be, there are some things that we all share in common. First, and most obvious, we're all human. Sometimes, we forget what that means, but it's important. Whether you live on Long Island or in Heilongjiang, everybody wishes to be happy and successful (culturally subjective), have a long life, and wish the same for our children. Going beyond that, we all love hockey. One of the many goals of Project Hope is to cross borders using hockey as the international language. It is a sport unlike anything in the world, requiring a whole new sense of transportation just to be able to communicate. As hockey history has proven, any team can be superior once the puck drops, as long as there is a balance of talent, discipline, structure, creativity and fun. This understanding of hockey is universal, and if it ever becomes less, it will no longer be hockey.

The success lies, though, on everyone involved in Project Hope. We will continue to build rinks and provide as much equipment as possible, but at the same time, we're requesting that anyone willing to help makes a donation or other contributions in support. There is information on the web page specifying how YOU can help.

Stay tuned for more news on Project Hope. We have an exciting future and many more plans. The next invitational is scheduled for January 17-18, 2008. ANY teams interested should fill out our form. Maybe we'll even sponsor a team to compete in China. Start working on your Chinese.


That post was from 2007, after we returned from China.  Many of the things we wrote about in that letter is exactly what I wrote in my blog here, and once again, I need your support.  If you can, please donate.


Who am I and why do I love hockey?

After a 2-year career working in marketing and youth hockey development (international and local) for a professional hockey team, I was in a crisis.  No matter the department, the ultimate goal of working towards selling tickets was unfulfilling and at times incredibly disappointing.  The lingering feeling that I needed to do something more through the sport I love and make a true  difference in peoples' lives was something I couldn't ignore.


At it's core, hockey is the most sportsmanlike game in the world.  "Adam, what about the fighting and the checking?!", you say?  Checking allows players to knock another player off the puck to gain control, as well as intimidate your opponents with your physical prowess, a trait that is as ingrained in mammalian behavior as reproduction.  Fighting, outside of the sheer enjoyment or disgust one may have, is a way to keep honor and accountability to a game that sometimes can get emotional.  If a player is upset because his team is losing, his emotions can lead him to go after the best player on the ice.  It happens in sports without regulated fighting all the time.  The difference is that a player who acts out on those impulses in hockey has to face a tough-guy on the opposing team who is sticking up for his teammate...honor and accountability!

Hockey is also the pure team sport.  You can make countless examples for other sports, but at the end of the day, hockey requires a team to win.  Gretzky and Crosby both had/have more assists than goals every season because if all they did was shoot, 5 guys could get in their way.  A goalie can't stop every shot if nobody is defending in front, and a defenseman couldn't clear the puck out of the zone if nobody was supporting him in the defensive zone.  If you do not have a deep sense of what it means to be a team player, you can't succeed at hockey...it's that simple!

As a result, in spite of people like Sean Avery, many people in the hockey world believe hockey requires an athlete of a higher pedigree than the rest of the professional sporting world...and they even use a different mode of transportation!  What other sport tires you out after only 45 seconds of going 100%?!

I want to spread the true values of the sport...sportsmanship, teamwork, and fair, tough hockey.  A sport that requires decent people to succeed, and can be embraced and respected across the globe.

Running hockey camps in China was an incredible experience for me.  Not only did I get to see a country on the opposite side of the world, but I saw first hand what providing hockey can mean to people.  The kids in Heilongjiang Province in Northeastern China were being given an opportunity to succeed through the sport, and get a chance to come to America.  Seeing the kids the following year, it was incredible how much they improved from one structured hockey clinic, but one thing became crystal-clear...no matter what country you are from, no matter the environment you grew up in, the only language that is spoken on the ice is of hockey, with the set of values and principles that come with the sport.